Agassi and Graf’s company has proposed a pickleball and padel club network. Here is what traveling players should watch before changing memberships.
On October 1, 2026, Agassi Sports Entertainment Corp. announced Let’s Play, LLC as a wholly owned subsidiary focused on pickleball and padel facilities within its platform built around Andre Agassi and Stefanie Graf’s brands.
The company’s announcement filed with the U.S. Securities and Exchange Commission named Jonathan Fornaci president of Let’s Play. According to the filing, the strategy has four parts:
Florida Tennis covered the announcement on October 26. Fornaci described the intended benefit as “one single membership that travels with them.” The pitch combines a facilities business with a proposed way for players to use participating clubs in different locations.
Florida Tennis also quoted CEO Ron Boreta describing the timing as right to consolidate and partner with operators under the Agassi and Graf brands.
These are plans, not completed deals. Neither the announcement nor Florida Tennis identifies completed club purchases, signed hotel or resort agreements or an active membership. They also provide no participating-club list, launch date or membership price. Booking priority, blackout rules and reciprocal-access terms are unspecified.
The company’s SEC filing cautions that its forward-looking statements involve risks and uncertainties. Actual results could differ materially from those expressed or implied.
For Agassi and Graf, the announcement is about extending their racket-sports brands into a proposed facilities network. For an adult recreational player, the decision is about whether that network would make a normal week or a trip easier to organize. A famous name and a useful membership are different things.
The professional connection gives the project its identity. The recreational benefit would come from the access arrangements themselves, not from the playing achievements of the people whose brands sit behind them. Read the proposal as a possible convenience rather than a reason to replace a working home-club arrangement.
Judge coverage against your own destinations rather than the size of the ambition. A participating club would matter more if it served somewhere you regularly visit than if it simply added another country to the network’s description. Fornaci’s portability argument is most relevant to that practical comparison.
Keep travel and playing commitments in one plan. Court access should fit the trip you intend to take rather than dictate a busier playing schedule. The useful outcome is a workable opportunity to play, not simply another membership to manage.
The practical questions are straightforward:
These are buying questions rather than assumptions about the eventual product. A membership accepted at a destination and a booking that fits your day are different tests of usefulness. Compare the complete access arrangement with what you need from that particular trip or playing routine.
The company proposes both acquisitions and partnerships. For a player, that makes the participating-club agreement more relevant than whether every venue carries the same branding. Judge the network by the access it offers across those arrangements rather than assuming each location operates as the same club.
That distinction also separates the business announcement from the player experience. An acquisition would concern ownership. A useful cross-club membership would concern what a visiting player could actually reserve and use.
The announcement focuses on pickleball and padel facilities, according to the company’s filing. A tennis player should therefore judge the proposal on whether those sports belong in their own playing plans. Agassi and Graf’s involvement is not a reason to read it as a general tennis-club access offer.
For competitive adults, a calendar built around realistic playing commitments should remain the starting point. Treat club access as something that serves that calendar rather than a reason to add events or extra sessions. The membership decision and the competition decision deserve separate consideration.
Florida Tennis reports that Agassi and Graf have won 30 Grand Slam singles titles between them: eight for Agassi and 22 for Graf. That record establishes the professional tennis pedigree behind the project. It is not a measure of the proposed network’s reach or usefulness to recreational players.
Florida Tennis also reports that Fornaci brings more than 25 years of executive experience across several sectors. His background includes senior operating and financial roles as well as mergers and acquisitions. That experience is relevant to the planned combination of licensing and acquisitions, but the player-facing test remains the membership itself.
The distinction matters when judging the announcement. Sporting credentials and executive experience describe the people behind the proposal. Participating locations and usable access arrangements would describe the service a player is evaluating.
The next season should be judged by delivery milestones rather than the scale of the initial proposal. For players, meaningful developments would include confirmed participating locations and a membership offer with clear costs and reservation terms. For clubs and resorts, the equivalent test would be the details of actual agreements rather than expressions of interest.
Watch how the company connects its different routes to growth. Licensing and hospitality partnerships could sit alongside acquired facilities, but the editorial question is whether those arrangements produce a clear offer for players. A network map would be useful context; understandable access terms would make it possible to assess the proposition.
Evercourts’ view is simple: portable access is worth watching when it makes regular play easier to organize. Over the next season, the strongest evidence of progress would be a workable connection between clubs that players can evaluate on their own terms. The important update will be where a membership works and how a player gets on court, not how global the plan sounds.
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